Tag: PPC
-
How to Rank Higher On Google
In 2021, over 1.8 billion websites exist online. Such a staggeringly high number of sites can certainly make it difficult to stand out amongst the competition in your industry. Whether it’s a new business or not, consider how to rank higher on Google to get more traffic and customers, which will ultimately result in new…
-
How to Improve PPC Performance
When managed correctly, a PPC campaign drives on-site conversions and yields an excellent ROI. Yet businesses often struggle to master the basics. Thus, they become disillusioned with PPC as a profitable advertising stream. To remedy this, we’ve compiled some essential tips for how to improve PPC performance. We’ll talk you through the key mistakes to…
-
How Much Does SEO Cost: Tips to Optimize Your Web Traffic
Strategies to Assure You Find the Right SEO for the Right Cost Over 3.5 billion people search on Google every day. Yet an astonishing 54% of businesses don’t have any funds allocated to SEO, despite it being the marketing activity that will create the most awareness and engagement with your product or service. SEO isn’t left out of…
-
Boost Your Website and Improve Ranking: A Guide to the Services Offered by an expert SEO Company in Philadelphia
Currently, at least 68% of online experiences begin with a search engine. By optimizing your website and focusing on SEO, you can capture a majority of your audience to reach your business goals. By partnering with an expert SEO company in Philadelphia, you can improve your rankings while creating a better user experience online. The key is finding…
-
Maximizing Your Ad Spend: How Much Do Google Ads Cost?
Digital advertising options abound on the internet, but when it comes to accumulating paid traffic, few strategies can hope to beat out pay-per-click (PPC). Google is the largest player in the PPC space, taking up over 73% of search ad revenue in the US last year. With 45% of small businesses investing in PPC advertising strategies like AdWords and…
-
Organic SEO vs PPC: What’s the Difference?
Generally speaking, when people attempt to find information online, they turn to one place–Google. Positioning your business at the top of search listings will be beneficial to your business because these search listings generate the most clicks and have a high conversion rate. Two common ways to catapult your business to the top of search…
-
Target Marketing: Define the WHO after the WHY
Target Marketing Last week I wrote the blog post I’m a Successful Entrepreneur, Where are my Clients?, which focused on defining your WHY. Why you do what you do, what inspires you to get out of bed in the morning, and how you solve problems better than your competition. The next step is to figure…