Tag: Digital Marketing
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Outsourced Marketing Services: The Key to Scaling Your Business
Introduction Let’s rewind to a conversation I had with a business owner last year. She was exhausted, frustrated, and on the brink of giving up on her company’s marketing altogether. As the CEO of a small software startup, she was struggling to keep up with all the demands of running her business. She told me,…
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Digital Marketing Trends in 2021: A Comprehensive Guide
Businesses took a huge hit in 2020 due to the COVID-19 pandemic. In a survey with over 300 CEOs, between 43% and 45% of respondents expect their profits will increase over the next coming year. Accordingly, businesses need to up to date on digital marketing trends. With the changing global landscape, the latest marketing trends focus more…
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Do I Need a Digital Marketing Strategy?
You are a business owner, or a person who sells a service or product that people want. You’re considering a digital marketing strategy…however, you’re stuck in the metaphorical digital marketing quicksand that is preventing people from finding you online. So what is causing you to sink into the marketing quicksand? Here are a few questions…
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Web Design Deceit: Is Your Website Optimized?
What Makes a Good Web Design? Last year, I wrote the post Designing and Developing a Website is Simple…Right? The post focused on the misleadings of DIY web design services search as Wix, Squarespace, and Weebly, who promise to help you build your own website in under an hour. These DIY services neglect to mention…
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Facebook Ads for Restaurants & Bars: Dominate the Competition
Welcome to the final post of a three part series focusing developing a comprehensive digital marketing strategy involving Facebook Ads. This version of the post will concentrate on helping Restaurants and Bars learn how to leverage Facebook Ads to dominate their competition. I reference a video later in the post, but feel free to watch…
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Learn How to use Facebook Ads to Dominate Your Competition
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1697215414060{margin-right: 10px !important;margin-left: 10px !important;}”] Welcome to the final post of a three part series, which concentrates on helping…
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Target Marketing: Define the WHO after the WHY
Target Marketing Last week I wrote the blog post I’m a Successful Entrepreneur, Where are my Clients?, which focused on defining your WHY. Why you do what you do, what inspires you to get out of bed in the morning, and how you solve problems better than your competition. The next step is to figure…
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VujaDay Creative Digital Agency: Succeed or Die
VujaDay Creative Digital Agency What is behind the name: VujaDay Creative Digital Agency? “To be original you don’t have to be first, you just have to be different and better.” This is a quote from Adam Grant, who has been University of Penn’s top rated professor for the past six years. Perhaps more importantly, he…
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Digital Marketing: Not IF but WHEN
Digital Marketing vs. Traditional Marketing You are the owner of a small business, who offers a product or service that has immediate value to consumers or other small businesses. However, the competitive landscape has your offering sinking in the metaphorical marketing quicksand. As a business owner, you have a variety of channels to market your…
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Web Presence for Small Business: Overwhelmed and Left in the Dust
1 out of 6 Americans will lose their jobs in the next 4 years because their small to medium business (SMB) is not using technology effectively. Based on research involving 3,800 SMB leaders, we’ve identified the 6 drivers for the success of your business—where more than 1 third of the U.S. population is now employed.…