Tag: beautiful websites

  • Beautiful Websites Don’t Always Drive Conversions. Why Not?

    Beautiful Websites Don’t Always Drive Conversions. Why Not?

    Research suggests that 88% of customers will not return to a website after one bad experience. A common misconception is that ‘bad experience’ refers to the website design alone. But, there is more to securing conversions than just beautiful websites. While a great design is indeed essential for generating sales and other desired actions, it…