Category: Social Media Marketing
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Top 5 Reasons to Have a Marketing Channel Strategy
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Do you find yourself asking what you should do to streamline marketing efforts? In marketing, if you give all…
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Social Media ROI: How to Understand It, Calculate It, and Increase It
Few can argue the efficacy of social media marketing in today’s business world. It’s a well-known fact that 54% of social media users use social media to research products and services. Social media offers unparalleled opportunities for growing your brand awareness and increasing customer engagement, as well as providing a platform to spread your inbound and content marketing.…
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7 Benefits of a LinkedIn Marketing Strategy for Your Business
You may have already considered using social media to advertise for your business, but have you considered using LinkedIn? Creating a LinkedIn marketing strategy can be an incredible way to boost your business while reaching high-quality contacts. For example, do you know that LinkedIn has over 690 million users? Moreover, these are professionals who are…
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Facebook Ads vs Boosted Posts: A Comparative Guide
Did you know that as of 2020, Facebook had over 2.6 billion monthly active users? Yes, that is over 1/3 of the entire world’s population! Consequently, if you want to reach the greatest number of potential customers possible, Facebook advertising is number 1 in terms of reach. However, a significant number of businesses, both small and large,…
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7 Tips on Building a TikTok Marketing Strategy for Small Businesses
TikTok seems to have come out of nowhere, yet depending on your organizational goals may now be one of the most influential platforms for growing your brand. In fact, over 35% of marketers now say they plan to implement a TikTok marketing strategy. That number is only going to rise, so if you’re considering integrating…
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Why You Should Tap Into the Power of Instagram for Small Businesses
Small businesses regularly need to be on the lookout for new ways to reach their clients. Accordingly, with over one billion active users, Instagram is a vessel for business owners who want to increase their revenue while influencing new leads. Yet, most small business owners need to figure out the most powerful techniques to use Instagram to help themselves…
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How Social Media Has Changed Marketing
Looking back two decades, the marketing world was a different place. Advertising was typically found on TV, radio, billboards, and print media. Back in 2005, only 5% of the US population was active on social media, that figure has now risen to 72%. Social media use has become ubiquitous, an exponential growth that has given birth…
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SEO vs Social Media: The Ultimate Traffic Showdown
SEO vs Social Media: When to Search and When to Scroll Small business owners are frequently faced with the question: What is the best method to drive traffic to my website? Whether they have the goal of building brand awareness or making sales, the answer they reach tends to be either investing in SEO or…
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Social Media Marketing Best Practices
According to a recent report, 54% of internet users rely on social media when researching a product or service. Given its ubiquity in 21st-century life, social media platforms have become a key source of lead generation, brand awareness and a significant source of sales. But what is social media marketing? And how can a social…
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Google Ads vs. Facebook Ads: Which is Better?
Google Ads vs. Facebook Ads? It is a question that marketing experts hear often: which advertising platform is better, Facebook or Google ads? The reputation of these two advertising giants has created a false dichotomy. Many business owners presume they must opt for one or the other, as they would in arguments about Coke vs…