Category: SEO
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How to Perform a Website Audit to Improve SEO and Conversions
Studies show that more than 25 percent of searchers click the top result in Google. If a website isn’t ranked at or near the top of the search results, it might as well not be ranked at all. The first step toward improved rankings is to know where your pages stand right now. A website SEO audit…
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Why Keyword Research for Small Business Is Important
Google Search algorithms are more sophisticated than ever, recognizing user intent, themes, and semantic meaning to deliver relevant results. While marketers often cringe when a new Google update is released, algorithmic improvements filter substandard web pages, improving user experiences and trust because Google will only rank websites they consider to demonstrate expertise, authoritativeness, and trustworthiness…
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What Is SEO Lead Generation & How Does It Help Attract New Business?
Currently, the top three search engine results earn 60% of clicks. This means we cannot overvalue optimizing a website’s search engine performance. Not only does increased website traffic improve brand awareness, it also leads directly to additional leads and revenue. A host of optimization strategies exist that aim to expand a business’s customer base. We…
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How This Philadelphia SEO Company Can Boost Your Business
Consumers are driven by necessity, curiosity, and immediacy, generating sales in a few short clicks. Search engines facilitate valuable buyers’ journeys. Consequently, 61% of marketers agree that SEO is a top priority for inbound campaigns. With more than 4 million new businesses launched in 2020 alone, SEO conversion rate optimization is crucial for scoring first-page results. Still,…
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How to Rank Higher On Google
In 2021, over 1.8 billion websites exist online. Such a staggeringly high number of sites can certainly make it difficult to stand out amongst the competition in your industry. Whether it’s a new business or not, consider how to rank higher on Google to get more traffic and customers, which will ultimately result in new…
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Optimizing Local SEO For Your Google My Business Listing
According to data from Google, 76 percent of people who search for something in their area with a smartphone visit a business within 24 hours. To take advantage of those searches, your website needs to rank at or near the top of the local results in Google. For local SEO, Google My Business is one of…
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Need Local SEO Help? Try These 8 Hacks
Search is a critical channel for finding new customers for any company that does business locally. Google queries with the words “buy” and “near me” grew by 200 percent between 2017 and 2019, with a further 28 percent increase in 2020. Optimizing your website for local searches is a little different than traditional SEO. The following 8…
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Is SEO Worth Paying for? 7 Reasons Why It’s an Essential Investment
Search Engine Optimization (SEO) refers to a range of strategies businesses can employ to improve their rankings in search results, such as Google or Bing. There are far-reaching consequences of this greater visibility in search results, including increased brand awareness and the generation of leads. Yet, the results of SEO strategies cannot be witnessed overnight.…
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Beautiful Websites Don’t Always Drive Conversions. Why Not?
Research suggests that 88% of customers will not return to a website after one bad experience. A common misconception is that ‘bad experience’ refers to the website design alone. But, there is more to securing conversions than just beautiful websites. While a great design is indeed essential for generating sales and other desired actions, it…
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SEO Website Design: Is It Possible To Have The Best Of Both Worlds?
Seventy percent of small business owners don’t consider an SEO strategy when building their online presence. Digital marketing efforts are often delayed until their site goes live. Many believe that Google will rank them high if their website reflects their brand. And that customers will flock to their digital doors within days. Unfortunately, a good-looking website that disregards…