Category: PPC
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Outsourced Marketing Services: The Key to Scaling Your Business
Introduction Let’s rewind to a conversation I had with a business owner last year. She was exhausted, frustrated, and on the brink of giving up on her company’s marketing altogether. As the CEO of a small software startup, she was struggling to keep up with all the demands of running her business. She told me,…
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Making Your Marketing Work: How to Use SEO for Business Growth
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]61 percent of B2B marketers agree the organic traffic that SEO brings generates more leads than any other marketing strategy. Therefore,…
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A Guide for How to Grow Your Business Online
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Whether you have a brick-and-mortar company or a purely online business, it’s important to have a strong digital presence.…
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Top 5 Reasons to Have a Marketing Channel Strategy
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Do you find yourself asking what you should do to streamline marketing efforts? In marketing, if you give all…
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PPC for Schools: A Complete Guide to using Google Ads in Education
Access to the internet has remarkably altered our economy in a variety of ways both professionally and personally. In the marketing world, many business owners and marketers have embraced organic search. Similarly, schools are beginning to take notice of the paradigm shift in the way students and families are looking for new schools. To meet…
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How to Improve PPC Performance
When managed correctly, a PPC campaign drives on-site conversions and yields an excellent ROI. Yet businesses often struggle to master the basics. Thus, they become disillusioned with PPC as a profitable advertising stream. To remedy this, we’ve compiled some essential tips for how to improve PPC performance. We’ll talk you through the key mistakes to…
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Do Google Ads Work for Small Business? Everything You Need to Know
On average, more than 40% of clicks on a Google search results page will go to the three sponsored results at the top. When set up correctly, a Google Ads campaign can generate a large number of website visits. This in turn leads to increased brand awareness, the creation of leads, and ultimately, sales. A question that…
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Is SEO Worth Paying for? 7 Reasons Why It’s an Essential Investment
Search Engine Optimization (SEO) refers to a range of strategies businesses can employ to improve their rankings in search results, such as Google or Bing. There are far-reaching consequences of this greater visibility in search results, including increased brand awareness and the generation of leads. Yet, the results of SEO strategies cannot be witnessed overnight.…
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SEO vs Social Media: The Ultimate Traffic Showdown
SEO vs Social Media: When to Search and When to Scroll Small business owners are frequently faced with the question: What is the best method to drive traffic to my website? Whether they have the goal of building brand awareness or making sales, the answer they reach tends to be either investing in SEO or…
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Google Ads vs. Facebook Ads: Which is Better?
Google Ads vs. Facebook Ads? It is a question that marketing experts hear often: which advertising platform is better, Facebook or Google ads? The reputation of these two advertising giants has created a false dichotomy. Many business owners presume they must opt for one or the other, as they would in arguments about Coke vs…