Category: Marketing for Schools
-
SEO for School Websites: Getting Started
In the age of the internet, being present and proactive is essential for your school marketing plan. Owning a website and successfully running a website are two different things. Schools that avoid hiring a marketing expert to build and implement an effective marketing strategy often miss important steps towards reaching their audience. If there is…
-
How to Build the Best School Websites
If you’re a part of a school’s leadership or marketing team, you may have browsed competitors’ websites to compile ideas for your marketing strategy. What you may have found is that most school websites look identical, a few kids holding hands and or drone footage of the campus. While such content may represent the school,…
-
Ways to Increase Enrollment in Private Schools
According to Semrush, 64% of marketers agree that word-of-mouth marketing is the leading effective form of marketing. Moreover, this technique drives five times more sales than paid ads. What does this mean for private schools concerned about stagnant or declining enrollment numbers? Word-of-mouth marketing has historically been the dominant force behind enrollment in private schools. Nevertheless, this dominant force…
-
Instagram for Schools: Ideas for Successful Project Based Learning
Over the course of the past decade social media has become a significant part of our lives. Research shows that approximately 72% of the American people have social media, with teenagers representing one of the largest demographics. Nevertheless, many school administrators and leaders aren’t sure how to best incorporate social platforms to their advantage. With…
-
Online Marketing for Schools: How Do You Build a Winning Strategy?
Are you aware that 90% of all online experiences start with an online search? As a result, people are unlikely to reach a website if it doesn’t rank well on search engines, which can be challenging to improve quickly without help. Alternatively, in order to gain more traffic to a website and thus, more interest…