Category: Marketing for Schools
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Your Guide to Forming an Independent School Marketing Plan
Did you know that in the fall of 2021, over 100 private schools had announced the need to close their doors? Closures are partially due to the COVID-19; however, a variety of other reasons extend beyond the pandemic. Having an independent school marketing plan is even more essential to the success of private schools than it…
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Compelling Reasons for Schools to to Outsource Marketing Activities
Private, boarding, and religious schools rely on increased enrollment and student retention not only to continue operation but to thrive. Competition with public schools and other private schools requires a fresh approach to marketing, updated constantly. Unfortunately, many schools do not have the resources to market themselves in-house, especially at the caliber required to stay…
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8 Tips for Writing Top Quality School Website Content
Learning how to create school website content is difficult due to a variety of factors that contribute to a website’s success. Among these factors, content for a school website should not only be high quality but also must conform to best practices for site-building and search engine optimization (SEO). School websites must publish content that…
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How Analytics for Schools Can Help Improving Marketing
According to IBISWorld, private schools have generated $92 billion in revenue thus far in 2021. Additionally, the market size growth of private schools is expected to continue growing at least 2.5% by the end of the year. Considering this, the educational industry offers many opportunities to attract and retain students when…
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Actionable Student Retention Strategies That Get Results
Previously, we’ve written about improving enrollment in private schools, but this advice is futile without efforts towards retention. Accordingly, school leaders and those involved in marketing must understand the importance of student retention strategies: If a private school’s student body is a revolving door, where enrollees are only replacing or failing to replace those who…
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Social Media Best Practices for Schools: A Complete Guide
Social media is arguably the top online marketing tool of the digital age, and it won’t be a surprise to learn that half the world is now on social media, making it a great tool to reach your target audience. Fortunately, social media can be used to your school’s advantage without breaking the bank, but it…
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The Importance of a Target Audience in Marketing for Schools
Stumped by the lack of success with your school marketing funnels? Is there excellent copy, compelling graphics, and a stunning website, but no conversions? Large numbers of marketers have a swath of skills that could impress anyone until they analyze the results. For instance, if a marketer creates a comprehensive and beautiful online presence for a school,…
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The Complete Guide to Video Marketing for Schools
According to research, people retain more brand information through video marketing. In response, 87% of all marketers utilize video content in their marketing strategies. Video marketing is a substantial value add for your institution’s marketing plans, yet the size of the project can be intimidating. If you’re worried about budgeting time and money for a video marketing…
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What Is a Marketing Funnel and How Can They Be Used in Schools?
Educational institutions tend to cast out large nets in the ocean of prospective students, but improving enrollment in a school finds success in directing rather than fishing. Tactics like search engine optimization for schools, email marketing, and paid advertising will reach a targeted audience. Once you command an audience’s attention, however, you must keep it…
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PPC for Schools: A Complete Guide to using Google Ads in Education
Access to the internet has remarkably altered our economy in a variety of ways both professionally and personally. In the marketing world, many business owners and marketers have embraced organic search. Similarly, schools are beginning to take notice of the paradigm shift in the way students and families are looking for new schools. To meet…