Category: Digital Marketing
-
Everything We Know About Marketing After COVID-19: Top Marketing Tips
Thanks to the COVID-19 pandemic, 76% of consumers have drastically changed their habits in 2020. Clearly, it has been a challenge to adopt new habits, discard old routines, and decide what constitutes marketing after COVID-19. Another revealing statistic suggests that 76% of companies decided to make huge cuts to their advertising budgets in 2020. To…
-
Digital Marketing Trends in 2021: A Comprehensive Guide
Businesses took a huge hit in 2020 due to the COVID-19 pandemic. In a survey with over 300 CEOs, between 43% and 45% of respondents expect their profits will increase over the next coming year. Accordingly, businesses need to up to date on digital marketing trends. With the changing global landscape, the latest marketing trends focus more…
-
6 Marketing Mistakes You Can’t Afford to Make
Services and products don’t typically move unless you’ve done your due diligence to get them in the presence of prospects. Marketing is the name of this game, and in today’s world, knowing how to navigate the online space as a business owner will heavily determine whether you’re dominating this game or not. Working within your…
-
Traditional Marketing vs Digital Marketing: What’s the Difference?
Traditional marketing vs digital marketing: what’s the difference? That’s easy. Traditional marketing is overpriced and antiquated in today’s digital world. But digital marketing is made for this modern world, and even the world of tomorrow. To learn the many ways this makes a difference when choosing your marketing strategy, keep reading. The following guide explains several advantages digital…
-
Summer Marketing Ideas To Try In A Post COVID Environment
This year, the COVID-19 pandemic has impacted every aspect of life, from how we work to where we spend our money. For businesses, the pandemic has caused mass layoffs and budget restrictions. According to a recent study, 76% of companies planned to slash their advertising budgets for 2020. The good news is that more people are spending…
-
How to Harness the Power of the Internet to Increase Revenue
Data from Statista shows consistent desktop internet use and exponential growth in mobile internet usage over the last ten years. People pick up their phones to scroll through emails, social media accounts, apps and websites 96 times a day, on average. With so much time spent online, your business must ensure it takes every opportunity to increase revenue…
-
How to Be Relevant & Retain Customer Loyalty Post-COVID-19
Excellent customer service isn’t enough to dominate in today’s fiercely competitive and rapidly-changing marketplace. Businesses need to engage clients in an experience that makes them stand out firmly from their competitors. The most effective ways of achieving this are with a clear brand identity and thoughtful communication. Consumers are placing increasing importance on buying into…