Category: Digital Marketing

  • The Marketing Rule of 7: Trust Isn’t Built in a Day

    The Marketing Rule of 7: Trust Isn’t Built in a Day

    Imagine you need a lawyer—maybe not for something dramatic, but let’s say it’s a big decision, like setting up a business or handling a tricky contract. You’re scrolling through options, slightly overwhelmed. A friend recommends a local attorney, then you spot an ad from them on social media, and later, you find their blog explaining…

  • Outsourced Marketing Services: The Key to Scaling Your Business

    Outsourced Marketing Services: The Key to Scaling Your Business

    Introduction Let’s rewind to a conversation I had with a business owner last year. She was exhausted, frustrated, and on the brink of giving up on her company’s marketing altogether. As the CEO of a small software startup, she was struggling to keep up with all the demands of running her business. She told me,…

  • Competitive Market Analysis: What to Know

    Competitive Market Analysis: What to Know

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Not paying attention to what the competitors are doing is a business mistake to avoid. In fact, 19% of small businesses fail…

  • A Guide for How to Grow Your Business Online

    A Guide for How to Grow Your Business Online

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Whether you have a brick-and-mortar company or a purely online business, it’s important to have a strong digital presence.…

  • Top 5 Reasons to Have a Marketing Channel Strategy

    Top 5 Reasons to Have a Marketing Channel Strategy

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Do you find yourself asking what you should do to streamline marketing efforts? In marketing, if you give all…

  • Top 10 Reasons to Outsource Digital Marketing for Small Businesses

    Top 10 Reasons to Outsource Digital Marketing for Small Businesses

    What happens when free-of-charge marketing efforts lack the necessary results? Small businesses across the country are asking themselves should we outsource digital marketing? Without the expansive budgets and in-house resources, smaller businesses attempt to utilize trends such as social media marketing on their own. Often, these efforts fail despite large spans of time invested. At…

  • 5 Things You Need To Know About Small Business Marketing

    5 Things You Need To Know About Small Business Marketing

    According to Digital.com, 46% of small businesses lack a proper website despite technology-focused younger generations taking over the consumer market. In order to succeed in growing an audience and improving sales, small businesses must arm themselves with the latest marketing trends and embrace an Internet-centered world. With this knowledge in mind, seek small business marketing…

  • Lifetime Value Calculation: What It Is and How to Measure It

    Lifetime Value Calculation: What It Is and How to Measure It

    76% of companies identify their lifetime value calculation as one of the many important concepts for the success of their business. By giving them information about their current customers, these lifetime value calculations can help business owners produce smarter marketing and sales choices. No matter what kind of business you’re running, customer lifetime value matters. Collecting this kind of…

  • 7 Website Design and Marketing Tips for Growing Your Business

    7 Website Design and Marketing Tips for Growing Your Business

    Did you know that over 2 billion people purchase goods and services online every year? E-commerce is on the rise, and businesses are attributing much of their growth to online sources involving website design and marketing. If you want your business to grow, success will largely depend on a well designed and marketed website. Ultimately,…

  • How to Rank Higher On Google

    How to Rank Higher On Google

    In 2021, over 1.8 billion websites exist online. Such a staggeringly high number of sites can certainly make it difficult to stand out amongst the competition in your industry. Whether it’s a new business or not, consider how to rank higher on Google to get more traffic and customers, which will ultimately result in new…