Category: Content Marketing

  • Competitive Market Analysis: What to Know

    Competitive Market Analysis: What to Know

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Not paying attention to what the competitors are doing is a business mistake to avoid. In fact, 19% of small businesses fail…

  • Top 5 Reasons to Have a Marketing Channel Strategy

    Top 5 Reasons to Have a Marketing Channel Strategy

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Do you find yourself asking what you should do to streamline marketing efforts? In marketing, if you give all…

  • Why Blogging is Important: What You Need to Know

    Why Blogging is Important: What You Need to Know

    Analysis proves there is a strong correlation between businesses with active blogs and online sales. Companies that blog regularly earn as much as 67% more monthly leads compared to those that don’t. But first, what is a blog? In short, it’s a collection of articles that form part of a business’s website. These articles have…

  • The Importance of a Content Marketing Consultant

    The Importance of a Content Marketing Consultant

    6 million new blog posts are published every day. This is one example of how the internet has become an increasingly competitive space. Yet content marketing has emerged as a life raft for businesses across many industries. But what exactly is content marketing? And what are the different benefits of publishing content to a business’s…

  • Creative Content Marketing: A Strategy Guide for Business Visionaries

    Content marketing is just one tool in your marketing toolkit. If you’re not seeing the results you want from your efforts, it might be time to head back to the drawing board. Creative content marketing can inject inspiration into your campaigns to help you bring them to life. Instead of trying the same old thing over and…

  • What Is Content Writing and Why Is It Good for My Business?

    What Is Content Writing and Why Is It Good for My Business?

    According to research, in March 2019 alone more than 4.4 million blog posts were published daily. Content writing has become a full-time aspect of business growth. It helps drive everything from awareness and consideration to conversion. But what is content writing exactly? It isn’t limited to blogs, and the metrics for successful content have changed throughout the…

  • Do I Need a Digital Marketing Strategy?

    Do I Need a Digital Marketing Strategy?

    You are a business owner, or a person who sells a service or product that people want. You’re considering a digital marketing strategy…however, you’re stuck in the metaphorical digital marketing quicksand that is preventing people from finding you online. So what is causing you to sink into the marketing quicksand? Here are a few questions…