Author: vince
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The Importance of a Content Marketing Consultant
6 million new blog posts are published every day. This is one example of how the internet has become an increasingly competitive space. Yet content marketing has emerged as a life raft for businesses across many industries. But what exactly is content marketing? And what are the different benefits of publishing content to a business’s…
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SEO vs Social Media: The Ultimate Traffic Showdown
SEO vs Social Media: When to Search and When to Scroll Small business owners are frequently faced with the question: What is the best method to drive traffic to my website? Whether they have the goal of building brand awareness or making sales, the answer they reach tends to be either investing in SEO or…
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Social Media Marketing Best Practices
According to a recent report, 54% of internet users rely on social media when researching a product or service. Given its ubiquity in 21st-century life, social media platforms have become a key source of lead generation, brand awareness and a significant source of sales. But what is social media marketing? And how can a social…
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Google Ads vs. Facebook Ads: Which is Better?
Google Ads vs. Facebook Ads? It is a question that marketing experts hear often: which advertising platform is better, Facebook or Google ads? The reputation of these two advertising giants has created a false dichotomy. Many business owners presume they must opt for one or the other, as they would in arguments about Coke vs…
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How to Create a Stronger Online Presence Through Local SEO Solutions
Did you know that nearly one in three local searches result in an online purchase? According to Google, local search terms have had a recent yearly increase of 136%. Furthermore, seventy-six percent of smartphone users searching for local businesses end up visiting within a day. This raises an important question for your company: how can you…
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Social Media Growth Services: 5 Reasons Your Business Needs One
Nearly 80% of small business owners suggest that their financial situation is at least good. However, only 54% plan to increase their marketing efforts including their social media presence. On the other hand Nearly three-fourths of marketers recognize the impact of social media marketing on small business. While knowledge of social media impact has driven…
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Everything We Know About Marketing After COVID-19: Top Marketing Tips
Thanks to the COVID-19 pandemic, 76% of consumers have drastically changed their habits in 2020. Clearly, it has been a challenge to adopt new habits, discard old routines, and decide what constitutes marketing after COVID-19. Another revealing statistic suggests that 76% of companies decided to make huge cuts to their advertising budgets in 2020. To…
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What is the Average Cost of Website Design for Small Businesses?
In today’s digitally creative economy, every business should have a website to ensure marketing success. Approximately half of all consumers research local businesses online. Here lies your opportunity to showcase that you can provide what buyers need by answering the questions people are asking online. Still, many small business owners fail to build a good…
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Top 4 Email Marketing Tips for Small Businesses
As small business owners, it’s important that we investigate every tool at our disposal to promote our businesses. Yes, there are powerful new technologies being invented and released every day. However, this doesn’t mean that we should overlook classic digital marketing strategies such as email marketing. After all, 79% of digital marketers report email marketing…
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Do I Really Need a CRM for My Business?
Customer relationship management (CRM) systems are becoming more popular in today’s modern digital world. Valued at $120 billion, CRM systems offer benefits to businesses of all sizes. As a business owner or manager you may be asking yourself, do I really need a CRM? If so, why do I need a CRM? Ultimately, CRM platforms will…