Author: vince
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Optimizing Local SEO For Your Google My Business Listing
According to data from Google, 76 percent of people who search for something in their area with a smartphone visit a business within 24 hours. To take advantage of those searches, your website needs to rank at or near the top of the local results in Google. For local SEO, Google My Business is one of…
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Why Blogging is Important: What You Need to Know
Analysis proves there is a strong correlation between businesses with active blogs and online sales. Companies that blog regularly earn as much as 67% more monthly leads compared to those that don’t. But first, what is a blog? In short, it’s a collection of articles that form part of a business’s website. These articles have…
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Why You Should Tap Into the Power of Instagram for Small Businesses
Small businesses regularly need to be on the lookout for new ways to reach their clients. Accordingly, with over one billion active users, Instagram is a vessel for business owners who want to increase their revenue while influencing new leads. Yet, most small business owners need to figure out the most powerful techniques to use Instagram to help themselves…
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Do Google Ads Work for Small Business? Everything You Need to Know
On average, more than 40% of clicks on a Google search results page will go to the three sponsored results at the top. When set up correctly, a Google Ads campaign can generate a large number of website visits. This in turn leads to increased brand awareness, the creation of leads, and ultimately, sales. A question that…
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Need Local SEO Help? Try These 8 Hacks
Search is a critical channel for finding new customers for any company that does business locally. Google queries with the words “buy” and “near me” grew by 200 percent between 2017 and 2019, with a further 28 percent increase in 2020. Optimizing your website for local searches is a little different than traditional SEO. The following 8…
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Is SEO Worth Paying for? 7 Reasons Why It’s an Essential Investment
Search Engine Optimization (SEO) refers to a range of strategies businesses can employ to improve their rankings in search results, such as Google or Bing. There are far-reaching consequences of this greater visibility in search results, including increased brand awareness and the generation of leads. Yet, the results of SEO strategies cannot be witnessed overnight.…
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Beautiful Websites Don’t Always Drive Conversions. Why Not?
Research suggests that 88% of customers will not return to a website after one bad experience. A common misconception is that ‘bad experience’ refers to the website design alone. But, there is more to securing conversions than just beautiful websites. While a great design is indeed essential for generating sales and other desired actions, it…
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How to Get a Negative Review Removed From Google
Receiving negative reviews on Google has the potential to make or break your business, no matter the size of your company. According to research, over 84% of people trust online reviews as much as they trust a personal recommendation. If you have a negative Google review that you feel is unjust or unreasonable, knowing how to get…
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How Social Media Has Changed Marketing
Looking back two decades, the marketing world was a different place. Advertising was typically found on TV, radio, billboards, and print media. Back in 2005, only 5% of the US population was active on social media, that figure has now risen to 72%. Social media use has become ubiquitous, an exponential growth that has given birth…
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SEO Website Design: Is It Possible To Have The Best Of Both Worlds?
Seventy percent of small business owners don’t consider an SEO strategy when building their online presence. Digital marketing efforts are often delayed until their site goes live. Many believe that Google will rank them high if their website reflects their brand. And that customers will flock to their digital doors within days. Unfortunately, a good-looking website that disregards…