Author: vince
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What Is SEO Lead Generation & How Does It Help Attract New Business?
Currently, the top three search engine results earn 60% of clicks. This means we cannot overvalue optimizing a website’s search engine performance. Not only does increased website traffic improve brand awareness, it also leads directly to additional leads and revenue. A host of optimization strategies exist that aim to expand a business’s customer base. We…
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Ways to Increase Enrollment in Private Schools
According to Semrush, 64% of marketers agree that word-of-mouth marketing is the leading effective form of marketing. Moreover, this technique drives five times more sales than paid ads. What does this mean for private schools concerned about stagnant or declining enrollment numbers? Word-of-mouth marketing has historically been the dominant force behind enrollment in private schools. Nevertheless, this dominant force…
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How This Philadelphia SEO Company Can Boost Your Business
Consumers are driven by necessity, curiosity, and immediacy, generating sales in a few short clicks. Search engines facilitate valuable buyers’ journeys. Consequently, 61% of marketers agree that SEO is a top priority for inbound campaigns. With more than 4 million new businesses launched in 2020 alone, SEO conversion rate optimization is crucial for scoring first-page results. Still,…
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Instagram for Schools: Ideas for Successful Project Based Learning
Over the course of the past decade social media has become a significant part of our lives. Research shows that approximately 72% of the American people have social media, with teenagers representing one of the largest demographics. Nevertheless, many school administrators and leaders aren’t sure how to best incorporate social platforms to their advantage. With…
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Online Marketing for Schools: How Do You Build a Winning Strategy?
Are you aware that 90% of all online experiences start with an online search? As a result, people are unlikely to reach a website if it doesn’t rank well on search engines, which can be challenging to improve quickly without help. Alternatively, in order to gain more traffic to a website and thus, more interest…
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How to Rank Higher On Google
In 2021, over 1.8 billion websites exist online. Such a staggeringly high number of sites can certainly make it difficult to stand out amongst the competition in your industry. Whether it’s a new business or not, consider how to rank higher on Google to get more traffic and customers, which will ultimately result in new…
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How to Improve PPC Performance
When managed correctly, a PPC campaign drives on-site conversions and yields an excellent ROI. Yet businesses often struggle to master the basics. Thus, they become disillusioned with PPC as a profitable advertising stream. To remedy this, we’ve compiled some essential tips for how to improve PPC performance. We’ll talk you through the key mistakes to…
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7 Benefits of a LinkedIn Marketing Strategy for Your Business
You may have already considered using social media to advertise for your business, but have you considered using LinkedIn? Creating a LinkedIn marketing strategy can be an incredible way to boost your business while reaching high-quality contacts. For example, do you know that LinkedIn has over 690 million users? Moreover, these are professionals who are…
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Facebook Ads vs Boosted Posts: A Comparative Guide
Did you know that as of 2020, Facebook had over 2.6 billion monthly active users? Yes, that is over 1/3 of the entire world’s population! Consequently, if you want to reach the greatest number of potential customers possible, Facebook advertising is number 1 in terms of reach. However, a significant number of businesses, both small and large,…
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7 Tips on Building a TikTok Marketing Strategy for Small Businesses
TikTok seems to have come out of nowhere, yet depending on your organizational goals may now be one of the most influential platforms for growing your brand. In fact, over 35% of marketers now say they plan to implement a TikTok marketing strategy. That number is only going to rise, so if you’re considering integrating…