Author: vince
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Social Media ROI: How to Understand It, Calculate It, and Increase It
Few can argue the efficacy of social media marketing in today’s business world. It’s a well-known fact that 54% of social media users use social media to research products and services. Social media offers unparalleled opportunities for growing your brand awareness and increasing customer engagement, as well as providing a platform to spread your inbound and content marketing.…
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Social Media Best Practices for Schools: A Complete Guide
Social media is arguably the top online marketing tool of the digital age, and it won’t be a surprise to learn that half the world is now on social media, making it a great tool to reach your target audience. Fortunately, social media can be used to your school’s advantage without breaking the bank, but it…
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The Importance of a Target Audience in Marketing for Schools
Stumped by the lack of success with your school marketing funnels? Is there excellent copy, compelling graphics, and a stunning website, but no conversions? Large numbers of marketers have a swath of skills that could impress anyone until they analyze the results. For instance, if a marketer creates a comprehensive and beautiful online presence for a school,…
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The Complete Guide to Video Marketing for Schools
According to research, people retain more brand information through video marketing. In response, 87% of all marketers utilize video content in their marketing strategies. Video marketing is a substantial value add for your institution’s marketing plans, yet the size of the project can be intimidating. If you’re worried about budgeting time and money for a video marketing…
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7 Website Design and Marketing Tips for Growing Your Business
Did you know that over 2 billion people purchase goods and services online every year? E-commerce is on the rise, and businesses are attributing much of their growth to online sources involving website design and marketing. If you want your business to grow, success will largely depend on a well designed and marketed website. Ultimately,…
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What Is a Marketing Funnel and How Can They Be Used in Schools?
Educational institutions tend to cast out large nets in the ocean of prospective students, but improving enrollment in a school finds success in directing rather than fishing. Tactics like search engine optimization for schools, email marketing, and paid advertising will reach a targeted audience. Once you command an audience’s attention, however, you must keep it…
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PPC for Schools: A Complete Guide to using Google Ads in Education
Access to the internet has remarkably altered our economy in a variety of ways both professionally and personally. In the marketing world, many business owners and marketers have embraced organic search. Similarly, schools are beginning to take notice of the paradigm shift in the way students and families are looking for new schools. To meet…
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Why Keyword Research for Small Business Is Important
Google Search algorithms are more sophisticated than ever, recognizing user intent, themes, and semantic meaning to deliver relevant results. While marketers often cringe when a new Google update is released, algorithmic improvements filter substandard web pages, improving user experiences and trust because Google will only rank websites they consider to demonstrate expertise, authoritativeness, and trustworthiness…
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SEO for School Websites: Getting Started
In the age of the internet, being present and proactive is essential for your school marketing plan. Owning a website and successfully running a website are two different things. Schools that avoid hiring a marketing expert to build and implement an effective marketing strategy often miss important steps towards reaching their audience. If there is…
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How to Build the Best School Websites
If you’re a part of a school’s leadership or marketing team, you may have browsed competitors’ websites to compile ideas for your marketing strategy. What you may have found is that most school websites look identical, a few kids holding hands and or drone footage of the campus. While such content may represent the school,…