Author: vince
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10 Reasons Why Parent Reviews for School Are Important
Before renting a car or making an expensive purchase online, do you check for online reviews? Around 93% of consumers used online reviews to find a local business within the last year. Does your school include a feature that allows potential new families to view parent reviews? There are numerous benefits of posting parent reviews for school…
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Top 10 Reasons to Outsource Digital Marketing for Small Businesses
What happens when free-of-charge marketing efforts lack the necessary results? Small businesses across the country are asking themselves should we outsource digital marketing? Without the expansive budgets and in-house resources, smaller businesses attempt to utilize trends such as social media marketing on their own. Often, these efforts fail despite large spans of time invested. At…
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Your Guide to Forming an Independent School Marketing Plan
Did you know that in the fall of 2021, over 100 private schools had announced the need to close their doors? Closures are partially due to the COVID-19; however, a variety of other reasons extend beyond the pandemic. Having an independent school marketing plan is even more essential to the success of private schools than it…
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Compelling Reasons for Schools to to Outsource Marketing Activities
Private, boarding, and religious schools rely on increased enrollment and student retention not only to continue operation but to thrive. Competition with public schools and other private schools requires a fresh approach to marketing, updated constantly. Unfortunately, many schools do not have the resources to market themselves in-house, especially at the caliber required to stay…
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5 Things You Need To Know About Small Business Marketing
According to Digital.com, 46% of small businesses lack a proper website despite technology-focused younger generations taking over the consumer market. In order to succeed in growing an audience and improving sales, small businesses must arm themselves with the latest marketing trends and embrace an Internet-centered world. With this knowledge in mind, seek small business marketing…
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8 Tips for Writing Top Quality School Website Content
Learning how to create school website content is difficult due to a variety of factors that contribute to a website’s success. Among these factors, content for a school website should not only be high quality but also must conform to best practices for site-building and search engine optimization (SEO). School websites must publish content that…
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Lifetime Value Calculation: What It Is and How to Measure It
76% of companies identify their lifetime value calculation as one of the many important concepts for the success of their business. By giving them information about their current customers, these lifetime value calculations can help business owners produce smarter marketing and sales choices. No matter what kind of business you’re running, customer lifetime value matters. Collecting this kind of…
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How Analytics for Schools Can Help Improving Marketing
According to IBISWorld, private schools have generated $92 billion in revenue thus far in 2021. Additionally, the market size growth of private schools is expected to continue growing at least 2.5% by the end of the year. Considering this, the educational industry offers many opportunities to attract and retain students when…
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Actionable Student Retention Strategies That Get Results
Previously, we’ve written about improving enrollment in private schools, but this advice is futile without efforts towards retention. Accordingly, school leaders and those involved in marketing must understand the importance of student retention strategies: If a private school’s student body is a revolving door, where enrollees are only replacing or failing to replace those who…
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How to Perform a Website Audit to Improve SEO and Conversions
Studies show that more than 25 percent of searchers click the top result in Google. If a website isn’t ranked at or near the top of the search results, it might as well not be ranked at all. The first step toward improved rankings is to know where your pages stand right now. A website SEO audit…