Author: vince
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How to Build Backlinks for SEO: Your Backlink Strategy Guide
Are you interested in learning about how to build backlinks for all of your search engine optimization initiatives? When it comes to SEO, backlinking is one of the most important aspects of boosting your online presence. However, many business owners still don’t know what the term implies, or how to effectively use it. Taking some time…
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Maximizing Your Ad Spend: How Much Do Google Ads Cost?
Digital advertising options abound on the internet, but when it comes to accumulating paid traffic, few strategies can hope to beat out pay-per-click (PPC). Google is the largest player in the PPC space, taking up over 73% of search ad revenue in the US last year. With 45% of small businesses investing in PPC advertising strategies like AdWords and…
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How to Get Found Online: Top SEO Tips for New Websites
If you’ve recently launched your website, congratulations! You’ve joined the ranks of over 200 million active domains on the Internet. In doing so, however, you’ve also joined the fierce battle for first-page search engine rankings. Whether you’re hoping your site will help you sell products and services, spread information, or perform another helpful task, it…
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Organic SEO vs PPC: What’s the Difference?
Generally speaking, when people attempt to find information online, they turn to one place–Google. Positioning your business at the top of search listings will be beneficial to your business because these search listings generate the most clicks and have a high conversion rate. Two common ways to catapult your business to the top of search…
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Does My Small Business Really Need a Website?
Reliable products and outstanding customer service used to be all you needed to be a successful business owner. Today, however, we live in an unprecedented time of entrepreneurship. Business owners’ have more competition than ever. While the spirit of capitalism is alive and well in the business world, the way we do business is constantly…
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How to Increase Google Business Reviews
When it comes to your digital presence, your online reputation is everything. As potential customers find you online or offline, one of the first things they will do is look at your online reviews. Whether people are directly searching for your business or looking for products and services you offer, they are likely to stumble…
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SEO Tips for Small Business: Your Ultimate Local SEO Checklist
Maybe you’ve wondered what SEO stands for, and why is it important? First off, SEO stands for search engine optimization, and it’s essential for any business that wants to attract an online audience. Fortunately, there are numerous ways to use SEO to increase your business online. From implementing a blog with quality informational content, to…


