Author: vince
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Traditional Marketing vs Digital Marketing: What’s the Difference?
Traditional marketing vs digital marketing: what’s the difference? That’s easy. Traditional marketing is overpriced and antiquated in today’s digital world. But digital marketing is made for this modern world, and even the world of tomorrow. To learn the many ways this makes a difference when choosing your marketing strategy, keep reading. The following guide explains several advantages digital…
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How Much Does Social Media Marketing Cost?
Only 48% of marketers report an ROI from social media, showing that a majority of businesses and entrepreneurs may not be using it properly. When implemented correctly, social media can yield brand awareness, lead generation, conversion and revenue growth. Most social media platforms offer powerful analytics to help you understand your audience and gather insights for other…
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Creative Content Marketing: A Strategy Guide for Business Visionaries
Content marketing is just one tool in your marketing toolkit. If you’re not seeing the results you want from your efforts, it might be time to head back to the drawing board. Creative content marketing can inject inspiration into your campaigns to help you bring them to life. Instead of trying the same old thing over and…
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Local SEO for Real Estate Agents: A Step-By-Step Guide
Real estate marketing can be difficult to navigate, especially within market turbulence such as low inventory and economic impacts. One of the best tactics to invest in is local SEO for real estate agents, which can help you gain sustained visibility online. If you can boost your rankings to the first page of Google search results, you’re virtually…
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Summer Marketing Ideas To Try In A Post COVID Environment
This year, the COVID-19 pandemic has impacted every aspect of life, from how we work to where we spend our money. For businesses, the pandemic has caused mass layoffs and budget restrictions. According to a recent study, 76% of companies planned to slash their advertising budgets for 2020. The good news is that more people are spending…
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What Is Content Writing and Why Is It Good for My Business?
According to research, in March 2019 alone more than 4.4 million blog posts were published daily. Content writing has become a full-time aspect of business growth. It helps drive everything from awareness and consideration to conversion. But what is content writing exactly? It isn’t limited to blogs, and the metrics for successful content have changed throughout the…
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Instagram and Facebook Ads for Small Business Marketing
Facebook currently captures nearly 23% of digital ad spending worldwide, and for good reason. Through sophisticated targeting options, it remains unmatched in audience reach for all types of advertisers. Because Facebook owns Instagram, the social media conglomerate offers some of the best ways to reach customers at all stages of the marketing funnel. Facebook ads for small…
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How to Harness the Power of the Internet to Increase Revenue
Data from Statista shows consistent desktop internet use and exponential growth in mobile internet usage over the last ten years. People pick up their phones to scroll through emails, social media accounts, apps and websites 96 times a day, on average. With so much time spent online, your business must ensure it takes every opportunity to increase revenue…
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Need a Website? How Web Design Services for Small Business Can Help
You are ready to draw more traffic to your business’s doors. The problem is, you don’t have a website set up yet. Research shows that nearly 30% of businesses still lack business websites, so you’re not alone. However, not having a professional website can make it difficult for potential customers to find you, thus harming your bottom line.…
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A Guide to Social Media Marketing Services for Small Businesses
There are 3.2 billion social media users across the world. Imagine what you could do with this constantly growing audience at your fingertips. Social media marketing for small businesses is crucial because of the large audience that social media channels hold. For small businesses, social media can make all the difference. Your small business could…